You’ve bought your new domain and now you have a website to build. You need to ensure you start out right so that your content and digital strategy works to make you visible in SERPs. It’s hard to stay ahead in an ever-changing digital landscape, and startups will often be challenged with little to no budget and established competitors who dominate the SERP landscape.
Startups need to leverage tools that help them appear in front of their prospective users. For search, that means page one. It’s no good ranking at position 100. You need to be visible on the first page of the Google results.
That’s where SERPsketch comes in. It’s easy to use, simple to understand – perfect for startups looking to sharpen their search insights and outperform the competition.
Here’s how using SERPsketch benefits startups:
Understand the competitive landscape
Find the domains that are dominating the space on page one and which features they can target to own across a keyword set or for individual keywords. They can keep track of fluctuations in share of space and understand which competitors are paying for space versus focusing on content and SEO.
Content ideas
As a startup, you’ll want to know what sort of content to write for your domain. With SERPsketch you can see ALL of the people also asked questions for your keyword set and build your content around that. You can also see Related Searches to be able to find linked topics and potential new keywords to target.
Track your own progress
To start out, you’re unlikely to appear on the page one SERPs but by targeting your organic or paid search efforts on content or channels you’re likely to win, you can track how your share of space changes over time. Easy to understand charts show the trends.
Check visibility at local levels
If you’re a startup looking to focus on specific regional areas with your marketing, you can use SERPsketch to understand SERPs on a local level too
Focusing on visible features
Startups can complete against bigger companies on page one by putting effort into areas of the SERP they know are appearing on page one and that will yield results. With a huge range of features, ensuring your content suits those that appear most regularly, gives you a chance of taking space from larger competitors.
Avoiding agency costs
When starting out, companies may not have any money to work with agencies. Using SERPsketch gives them information on where to effectively focus SEO efforts and saves money on expensive digital agency costs.
Cost-effective and easy to use
For startups, every penny counts. SERPsketch offers a free trial and allows adding unlimited users to your subscription at no extra charge (unlike other SEO tools), making it a cost-effective solution for growing businesses. You pay per keyword and per frequency and the cost of a keyword is less than 1p.
Visualize SEO weak spots
Startups often operate with limited resources, making it crucial to identify and focus on areas that yield the best results. Because SERPsketch visualizes the share of a domain’s space on page one SERPs, you can identify feature areas that you’re weaker in.
Understand your real share of page one
It’s simply not good enough to improve organic search rankings anymore. It’s more important to be visible on page one. With SERPsketch, startups quickly understand their real share of page one and can focus on SERP features that matter most to their audience.
For startups aiming to take share of page one from competitors, SERPsketch is a great tool. To get started. By focusing on SERP features that drive visibility, startups can ensure they’re not just competing but on the way to dominating the share of page one for their industry.
Get a free trial of SERPsketch today.
