There are a number of areas of digital marketing, SEO and paid search that SERPsketch can help you with. Here we outline a number of the key areas of knowledge you can gain by using SERPsketch.
I want to know who is actually competing against me in Google
- Identify competitors in or out of industry that are optimising for the same keywords as you
- See what your customers see in Google when looking for products you sell
I want to know where should I focus my SEO/SEM budget?
- Optimise your marketing strategy to be visible in the features of Google that show when your customers look for your products and services
I want to know which features of Google my brand is most/least present in
- Discover exactly which pages are triggering which feature of Google
- Analyse both yours and your competitors’ results and spot opportunities to increase visibility
I want to know which domains or URLs appear most across a keyword set for a particular SERP feature
- See which pages appear most often across a keyword set and which feature of Google that url is triggered for
- Use this to find your most valuable pages across a keyword set, or use it to analyse a competitors most valuable pages
I want to know what questions are shown in the SERPs
- Find every question that has been asked in a keyword set, as well as understanding how many times that question has appeared, how many times, which keywords triggered the question and which urls Google featured
- Use this to evidence the need for structured data, or to build high quality landing pages relevant to your most important keywords
I want to understand how SERP features differ across keyword sets
- Keywords assumed to have purchase intent display very different results to those with research intent
- Uncover the exact makeup of the SERPs down to the keyword level
- Holistic insight into what your customers see when searching Google for your products and services
- Measure and optimise your marketing across all features of Google
I want to review my overall search marketing strategy
- Discover which features of the SERP display for each keyword
- See which pages are actually displayed across your whole keyword set
- Make strategic decisions on where to, and crucially where not to focus effort
I want to justify investment in structured data
- Measure and assess the importance of Questions and People Also Ask boxes across a keyword set
- See what questions appear across a keyword set and how often they display
- Evidence the proportion of the SERPs that require structured data in order to win them
I want to measure share of voice/share of space
- See exactly how much of the SERPs you occupy across a keyword set
- Results are broken down to show which features of the results page you and your competitors are visible in
- Crucially we show every Domain and URL that has appeared across a keyword set, making search competitor analysis quick and easy
I want to understand how our brand and reseller channels are working together
- Spot where your channel or reseller partners are competing for the same traffic as you
- Identify whether your channel partners are promoting your products or your competitors
- Find gaps where you and your reseller channel could earn more visibility from competitors
- Avoid cannibalising your channel and see where you’re competing with them on a SERP feature by SERP feature basis
I want to be able to understand and demonstrate SERP volatility
- Understand volatility at the SERP feature and SERP competition levels, seeing exactly what happens in Google by time of day/day of week
- Understanding who drops in/out of the SERP can give valuable insight into who else is competing for the same SERP space as you, and where you’re winning/losing
- Discover whether site traffic peaks are due to fluctuations in SERPs and rankings for key search terms
I want to increase the volume of high quality traffic to my website
- Discover which features of the SERP are present at the top of the results pages for your keyword sets
- See exactly who is beating you to the top spots and take action to out-perform them
- Use SERPsketch to spot drops in search visibility, and use the insights to take action on recovering that visibility
I want to visualise the complex SERP landscape to those less familiar with SEO/SEM
- See exactly which features of Google have been triggered down to the keyword level, and identify exactly who you’re competing against for that visibility
- The graphs and charts have been designed to make SEO/SEM as easy to understand as possible, focusing on the thing that matters most, page one of Google
I want to win a new client, or secure more budget for SEO/SEM
- Evidence the problem and opportunity with visual aids that help to secure buy in
Build a visibility strategy around what Google is already showing in the SERPs for the keywords you want to optimise for - Prove your successes with visual ways to measure an increase in your visibility across page one of Google for the keywords you care about most
I want to show someone or myself want to understand what Google shows my customers
- See which features of Google are shown right down to the keyword level
- See who is competing against you for visibility across these features of Google
- See where there are opportunities to out-maneuver your search competitors
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